To the Editor,

I am amazed by the apparent complexity that has developed during the "new" branding process of the university. Even though the whole university and all campuses are under one administrative umbrella of a president and the Board of Regents, it appears that each campus should have the common University of Colorado (UC) designation. Then the individual campuses should each have their own identity:

1. UC Colorado Springs
2. UC Denver
3. UC Aurora
4. UC Boulder

It makes no difference that UCD and UCA have combined administrations to make one administrative urban university.

Now, that took me 10 minutes to develop so my fee is $7.85 (or $78.50 if I wanted to really push it), which could save our university $784,992.15.

Jim Stevens
Pathology, UC Denver